ISSUE 22  |  Asian Influenced

Shopper’s Alert: Muji Opens in Times Square

May 30, 2008 10:32 AM

BY Julie Carlson

Last week in SoHo, Sarah and I spent an hour at Muji, admiring the genius design of mundane products such as nail clippers, tape dispensers, clothes drying racks. Muji “aspires to modesty and plainness” and the company’s mantra is: “Simplicity achieved through a complexity of thought and design.” Another Muji opens at noon today in NYC, in the Renzo Piano–designed New York Times building in Times Square. We confess we’re a bit envious; when will Muji come to the West Coast? Some products we covet:

Below: Wooden Soup Bowl.

Below: Striped Oven Mitt.

Below: Traditional White Donabe.