ISSUE 38  |  Italy by Design

Shopper’s Diary: 10 Corso Como in Milan

September 20, 2010 8:30 PM

BY Julie Carlson

Former Vogue Italia contributor (and sister of the magazine's current editor, Franca Sozzani) Carla Sozzani opened 10 Corso Como in MIlan almost two decades ago (there are now outposts in Tokyo and Seoul), and the concept store still looks as fresh as ever, offering what Sozzani calls "a blend of art, fashion, music, design, cuisine, and culture." Housed in a 13,000-square-foot palazzo in a quiet Milan neighborhood, 10 Corso Como was Inspired by Moroccan souks and the 1970s London boutique Biba. The compound features several distinct areas, as well as an outdoor cafe and an indoor restaurant; there are even three Hotel Rooms for travelers. N.B. The shop's distinctive logo (based on the number ten) was designed by American artist Kris Ruhs and "is found throughout the 10 Corso Como world."

Above: Sozzani stocks art, photography, and fashion books in the Corso Como bookshop.

Above: Recent exhibits in the gallery have included art, photography, design, and architecture shows; currently on view is the work of photographer Loretta Lux.

Above: A small selection of tableware is available for purchase online; the Nova Cappucino Cup (above L) is €35 and the Nina Espresso Cup is €30.

Above: In the kitchen shop, Sozzani stocks modern Italian cookware.