When Ninai and Andrew Zarach of Machiavelli Food (importers of artisan Italian products and suppliers to many of London's top restaurants and delicatessens) decided to sell directly to the public, they wanted to put a "human face" to the brand, quietly underlining the fact that their products have been hand-crafted by individuals. Working with this concept, Jane Taylor Designers have created a deli/cafe/restaurant which takes its cues from domestic interiors, providing a cozy and welcoming respite from the hustle and bustle of Covent Garden.
Above: Red awnings add a cheerful note to the exterior.
Above: A series of tiles featuring portraits of Machiavelli, produced by Dominic Crinson, brings a face to the brand and recalls the tiled interiors and grandeur of the great food halls.
Above: Blackboard paint is used on shelf edges to enable easy labeling.
Above: The crockery and products on open display are reminiscent of a domestic larder or pantry.
Above: Wall-mounted Anglepoise lamps set the tone for the book reading area.
Above: The Reclaimed Oak Tables in the dining area were made by The French House.
Above: Napkins are tied with raffia.
Photos via Machiavelli Food and Flickr.