When the Zetter Hotel opened in Clerkenwell in 2004, it created a buzz; there was a general feeling that the neighborhood had arrived. Seven years later, the area has gone from strength to strength, so much that Mark Sainsbury and Michael Benyan have opened the Zetter Townhouse across the street in St. John's Square. Smaller and quirkier, the Zetter Townhouse is "like the private residence of the Zetter's eccentric great-aunt, full of art collected from her travels abroad." It wouldn't surprise us if its designer, Russell Sage, was inspired by Graham Greene's memorable Aunt Augusta in Travels with My Aunt.
Photography via the Zetter Townhouse, unless otherwise noted.
Above: The entrance to the Zetter Townhouse; via Miss Immy's London.
Above: An updated take on the men's club.
Above: The lounge of the Zetter Townhouse is filled with collections from travels abroad.
Above: A gentle reminder is always useful. Image via Flickr.
Above: After traveling abroad, it's always nice to come home.
Above: No two bedrooms are alike in the Zetter Townhouse. Image via Miss Immy's London.
Above: Ornate wooden posts and gold mosaic tiles in one of the baths.
Above: At the exit, another thoughtful reminder. Image via Flickr.