ISSUE 7  |  Winter in the Desert

Felted Wool Bags for Your BFF

February 16, 2012 2:30 PM

BY Sarah Lonsdale

What does a New York fashion editor/creative director do when she moves to the Napa Valley? Knit, of course.

My chum (and St. Helena neighbor) Heidi Godoff was inspired by the iconic Hudson Bay striped blanket when she dreamed up the first felted bag in her BFF line (each bag is named for a friend). "It all began one cold winter in Napa when I found myself in the local yarn store, surveying the colors," she says. "I've always loved the simple, modern feel of a Hudson blanket, so I thought I'd use it as an inspiration for my first bag. Since then, I've been playing with different colors, melding yarns and felting the bags into different shapes and sizes." To see the line (each bag is made to order), go to HBG.

Photography by Johan Vipper of Eight Communications.

Above: The Hudson Bay Messenger, Heidi's first bag design, features a leather strap and a snap closure: $795.

Above: The Leah clutch with snap is $225.

Above: The Elena is $525.