ISSUE 43  |  London East End

DesignStory: Eero Aarnio’s New Soap Chair

October 29, 2010 4:30 AM

BY Julie Carlson

DesignStory, a new entry in the online retail community, offers members-only pricing on home and design products from around the world. This week and next, DesignStory celebrates the worldwide launch of the Soap Chair from renowned Finnish designer Eero Aarnio with a product giveaway.


Modern design lovers have an early chance to win one of ten limited edition signature series chairs signed by Aarnio, a true collector's item. Visit DesignStory to enter; existing members can log in and go to Soap Chair Promotion to enter (the promotion runs through November 8, 2010). The retail value of the chair is $2,500; DesignStory's limited-time introductory price is $1,850. The winner will be selected on November 9, the day the Soap Chair goes on sale.

Above: The Soap Chair represents a natural evolution in Aarnio's sculptural chair designs—it features a niche for a remote control or mobile phone. A bit of background: in the 1960s, Eero Aarnio began experimenting with plastics, vivid colors, and organic forms, breaking away from traditional design conventions.

Above: "The chair shape is based on a bar of soap that fits in the palm of your hand," Aario says. "It has soft corners and is surprisingly comfortable. It's manufactured in the same factory in Finland that has made all of my fiberglass products over the past 40 years, including the Ball Chair, the Tomato, and the Pastil."

Above: Aarnio with the portable Soap Chair, at his own home in Helsinki, Finland.

ENTER NOW: Register to win a signed, one-of-a-kind collector's item; go to Soap Chair Promotion to enter.