Icon - Arrow LeftAn icon we use to indicate a rightwards action. Icon - Arrow RightAn icon we use to indicate a leftwards action. Icon - External LinkAn icon we use to indicate a button link is external. Icon - MessageThe icon we use to represent an email action. Icon - Down ChevronUsed to indicate a dropdown. Icon - CloseUsed to indicate a close action. Icon - Dropdown ArrowUsed to indicate a dropdown. Icon - Location PinUsed to showcase a location on a map. Icon - Zoom OutUsed to indicate a zoom out action on a map. Icon - Zoom InUsed to indicate a zoom in action on a map. Icon - SearchUsed to indicate a search action. Icon - EmailUsed to indicate an emai action. Icon - FacebookFacebooks brand mark for use in social sharing icons. Icon - InstagramInstagrams brand mark for use in social sharing icons. Icon - PinterestPinterests brand mark for use in social sharing icons. Icon - TwitterTwitters brand mark for use in social sharing icons. Icon - Check MarkA check mark for checkbox buttons.
You are reading

Architect-Designed Soft Goods from Cleverly Laundry in Australia

Search

Architect-Designed Soft Goods from Cleverly Laundry in Australia

Annie Quigley February 03, 2017

Nearly four years ago, two women architects in Australia noticed a gap in the bedding and towels market: Rarely were soft goods made to last, few designs appealed to men as well as women, and there were simply too many options. With an architect’s attention to detail, Amelia McPhee and Roshana Lewis set about engineering the ultimate terry towels, complete with clever design tweaks and old-school charm. Here’s a look their new collection, Cleverly Laundry, currently available via Mr. Porter.Cleverly Laundry Towels Blue

Above: A set of three Striped Superfine Cotton-Terry Towels includes a small, medium, and extra-large bath towel ($165). Every detail is carefully considered, starting with the extra-long terry loops made of superfine cotton (the same cotton used to make men’s shirts). A hemmed, rather than selvedge, finish gives the towels extra softness and ensures they stay in place when wrapped around the waist.

Cleverly Laundry Towel Blue

Above: The towels come in two colorways: grey and blue. Their extra long shape makes them versatile (the medium size can be used as a hand towel, head wrap, or bath mat).

Cleverly Laundry Towel Grey

Above: The towels’ grey tones give them a vintage, “smoky” look that will increase with use.

Cleverly Laundry Towel Detail

Above: Every piece has a stitched Cleverly Laundry tag and a sturdy loop for hanging.

Cleverly Laundry Robe Blue

Above: Cleverly’s Striped Cotton-Terry Robes, also made of superfine cotton terry, are extra lightweight, and are available in blue and red ($185 each). A small detail: The sash is rope-shaped, rather than flat, allowing a tighter, more secure tie.

Cleverly Laundry Robe Sleve Blue

Above: Like the towels, the robe is neatly hemmed.

Cleverly Laundry Robe Collar Blue

Above: The collars of the robes are left open, rather than stitched into a flat piece of material, making them lighter and more “squidgy,” McPhee says.

Cleverly Laundry Pajamas Grey

Above: Cleverly Laundry also offers simple Washed-Cotton Pajama Sets ($160 each), currently available in grey (shown here), white, blue, and tan.

Cleverly Laundry Pajamas White


Above: The pajamas in white. With modern lounging in mind, McPhee and Lewis designed the pants pockets to be extra deep to accommodate a phone.

Cleverly Laundry Pajama Detail

Above: The only detailing on the pajamas is the mother-of-pearl buttons down the front; McPhee and Lewis left everything else simple for maximum comfort.

Not pictured: Cleverly Laundry’s soon-to-be-available sheet and duvet set; keep an eye on their website for more.

For more homewares designed by architects, see our posts:

Have a Question or Comment About This Post?

Join the conversation

From our Partners